Durex partnered with Live Nation to incentivise guests at First Fifty festival to carry condoms, but knew they needed the right team to broach the subject with familiarity and fun. The Provibers, dressed in custom-made Durex Music denim jackets and headdresses, rewarded attendees with on-the-spot prizes and normalised the discussion of safe sex.

The Provibers LTD.

London | England | United Kingdom

Photos from Snowbombing by FANATIC
Photos from Fieldview by the FVF Media Team